Digital marketing included a broad range of strategies and tactics aimed at promoting products, services, or brands. This field continues to evolve rapidly with advancements in technology and changes in consumer behavior. So at present world it’s very much important to be an expert in digital marketing.

Our training schedule for digital marketing bases on factors such as the level of expertise of the participants, the specific areas of digital marketing they want to focus on, and the available time frame. Here’s a general outline for a comprehensive digital marketing training schedule:

Week 1-2: Introduction to Digital Marketing

• Day 1: Overview of digital marketing landscape and its importance.
• Day 2: Understanding buyer personas and target audience.
• Day 3: Introduction to key digital marketing channels.
• Day 4: Basics of website creation and optimization.
• Day 5: Introduction to analytics tools for tracking and measuring digital marketing efforts.

Week 3-4: Search Engine Optimization (SEO)

• Day 1: Fundamentals of SEO: Keywords, on-page optimization, and metadata.
• Day 2: Off-page optimization: Backlink building strategies.
• Day 3: Technical SEO: Site structure, site speed, and mobile optimization.
• Day 4: Local SEO and Google My Business optimization.
• Day 5: SEO analytics and reporting.

Week 5-6: Search Engine Marketing (SEM) and Pay-Per-Click (PPC)

• Day 1: Introduction to SEM and PPC advertising.
• Day 2: Google Ads: Account setup and campaign creation.
• Day 3: Keyword research and ad copywriting.
• Day 4: Bid management and budgeting.
• Day 5: Optimization techniques and A/B testing for PPC campaigns.

Week 7-8: Social Media Marketing (SMM)

• Day 1: Overview of major social media platforms and their audience demographics.
• Day 2: Creating a social media strategy and content calendar.
• Day 3: Content creation and curation for social media.
• Day 4: Social media advertising on platforms like Facebook, Instagram, and LinkedIn.
• Day 5: Social media analytics and performance tracking.

Week 9-10: Content Marketing and Email Marketing

• Day 1: Content marketing strategy and planning.
• Day 2: Content creation: Blog posts, videos, infographics, etc.
• Day 3: Email marketing fundamentals: List building, segmentation, and automation.
• Day 4: Designing effective email campaigns and writing compelling copy.
• Day 5: Email marketing analytics and optimization.

Week 11-12: Advanced Topics and Integration

• Day 1: Advanced analytics and data interpretation.
• Day 2: Conversion rate optimization (CRO) techniques.
• Day 3: Marketing automation tools and workflows.
• Day 4: Integrating digital marketing channels for a cohesive strategy.
• Day 5: Final projects/presentations and review.

Ongoing Learning:

• Encourage participants to continue learning through online courses, webinars, industry blogs, and experimentation with new tools and strategies.
• Provide resources and recommendations for further study and skill development in specific areas of interest.

Adjust the schedule as needed based on the pace of learning and the specific needs and objectives of the participants. Additionally, incorporate hands-on exercises, case studies, and real-world projects throughout the training to reinforce learning and practical application of digital marketing concepts.